Press Room

Corporate & Brand Stories

Consumer & Lifestyle

The Economic Times

Patience and tenacity vital for solving problem

"During the early days, the energy and desire to get quick results led to a few frustrations. With time, I realised the importance of patience and tenacity in successful problem solving."


Bluestone eyes Rs 1,000 cr revenue by 2018

"Jewellery portal BlueStone aims to quadruple its revenues to Rs 1,000 crore by 2018 as online buying in the ornaments category picks up pace in the country and the firm expands its international presence."


Kushwaha got the idea of Bluestone during his marriage

"Bluestone, which also counts Ratan Tata among its investors, says it has more than 4,000 designs in its portfolio. It gets about 5,000-7,000 orders per month, it gets 2 million unique visitors a month, and 45% are repeat customers."


Talent crunch makes startups like Paytm, Snapdeal , InMobi dish out multi-crore salaries

"BlueStone, an online jewellery retailer, recently started offering multi-crore salaries to attract and retain talent at leadership roles. "Till about a year or so, we were not paying a multi-crore salary to anyone in the company."


Sparkling story of BlueStone - from 200 to 5,000 designs across 14 categories

"Since its inception, BlueStone never wanted to become a marketplace, which made it distinct from other similar players in the market. Therefore, it has established its own manufacturing unit in Mumbai, which employs around 100 people."


Online jewellery start-up Bluestone to launch mobile app soon

"We have a mobile site and about 65-70 per cent of our traffic and half of our business comes from it. We are working on our app and it will be launched very soon," Singhal said.


Ratan Tata, Bangalore's Big Angel Investor

"Bengaluru-based online jewellery firm, Bluestone, was one of the first startup companies to receive funding from Mr Tata last year."


India's online jewellery business

"India is one of the world's biggest jewellery markets. But online retailers are increasingly tempting shoppers to buy their gold, silver and diamonds from them, instead of high street stores."


Awaaz@9 - Raksha Bandhan Special

"This festive season celebrate Raksha Bandhan with dazzling convertible diamond studded rakhis from BlueStone. Tie it as a rakhi or flaunt as a ring, gift your brother a lifetime of memories fashioned in gold."


Add a contemporary twist to traditional jewellery

"From coin pendants to diamond studded nose pins and navratna bangles, modern day jewellery pieces bring about a much necessary contemporary twist to traditional ones; making them more usable by new age women."


BlueStone comes up with four new jewellery collections

"BlueStone, India's leading online jewellery destination has come up with four new stunning precious jewellery collections. This one of a kind Valentine range has unique expressions of love that speaks straight from the heart."


On The Shelves

"BlueStone has launched a collection of jewellery that is inspired by the art and architecture of the Mughal Era. Called Mughalia, it features a range of diamond and gold jewellery with assorted gemstones, and each piece is characterised by heavy stone work, and detailed enamelling."


Wear Your Safety

"We use this in design presentation and in the manufacturing side. What happens in design presentation is that when you see the product in the website, you do not see it just from one side, you see it in 3D. However, on the manufacturing side, during the product development, a 3D resin model of the product is made before we give the design for actual product manufacturing, said Singhal, pointing out to the company's collection titled Lattice and Alpha."


Bluestone celebrates women's day with four unconventional achievers

"BlueStone honors the women of yesterday, who till date are following their passion, through the highs and lows of life. Their struggles and will to achieve are an inspiration for the independent and high-achieving women of today."


Touch of Gold

"The necklaces and chains are strewn with pearls and gemstones drawing inspiration from Mughal miniature paintings. And the chandelier earrings famously known as the chandbalis are inspired by the peacock throne of Shah Jahan's famous jewel throne."