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Retail Jeweller

BlueStone unveils new campaign for its 'Big Gold Upgrade'

BlueStone unveils new campaign for its 'Big Gold Upgrade' scheme to exchange old gold for a higher caratage value.

Entrepreneur India

The Jewelry Man

Seeing the early digital revolution across categories like electronics, consumer durables and fashion, Gaurav Singh Kushwaha, founder and CEO, BlueStone understood what the jewelry space stood to gain.

Financial Express

BlueStone relaunches its 'Love Is In The Little Things' campaign for Valentine's Day

The TVC puts into spotlight the range of watch jewellery and breaks through the clutter of over-the-top fairy-tale love stories to highlight the small moments that make a relationship shine.

India Retailing

BlueStone celebrates the milestone of opening it's 150th store

BlueStone opened its first brick-and-mortar store in 2018 at Pacific Mall, New Delhi and since then rapidly expanded its retail presence across the country.

Economic Times

Accel-backed BlueStone elevates COO Sudeep Nagar to cofounder

With this, IIM-Ahmedabad alumnus Nagar joins founder and CEO Gaurav Singh Kushwaha as the second founder of the Bengaluru startup. "In these 10 years, his (Nagar's) initiatives have impacted all possible functions like marketing, retail, sales, logistics, accounts and more. I can't think of a better person to share the mantle of cofounder," Kushwaha said in a statement.

Business Standard

Ratan Tata-backed BlueStone valuation tops $410M in latest round.

Ratan Tata-backed BlueStone, a leading omnichannel jewellery retailer, has raised over $30 million in funding at a valuation of $410 million. The funding round was led by Sunil Kant Munjal, Chairman, Hero Enterprise, who is an acknowledged go-to investor for many startups across stages. BlueStone is India's largest omnichannel precious jewellery brand with a design-led approach and with fresh collections being updated every month.

Times of India

BlueStone gets over $30M in funds. Now valued at $410M.

Omnichannel jewellery retailer BlueStone has raised over USD 30 million in a funding round led by Sunil Kant Munjal, Chairman of Hero Enterprise, at a valuation of USD 410 million. BlueStone backed by marquee investors including Ratan Tata, Accel, Kalaari, Iron Pillar, IvyCap and Saama Capital claims to be the largest omnichannel precious jewellery brand, as claimed in a statement. The funds from the latest round will be used to step up its manufacturing capabilities.

Times of India NEWS

BlueStone Bags $30M, Gaurav Singh Kushwaha Discusses Growth Blueprint.

BlueStone has raised $30 million in funding at a valuation of $410 million. The omnichannel jewellery retailer is backed by Ratan Tata. Discussing the company's growth blueprint and the fund allocation plan with Gaurav Singh Kushwaha, the Founder and CEO of the company.

The Economic Times

BlueStone raises $30 million & is aiming for an IPO in the second half of next fiscal year.

BlueStone is raising money almost after six years and the funding comes on the back of a shift in the company's strategy from being a complete online platform to an omni-channel business model, where it will have both online and offline stores. In the next two years, BlueStone is targeting annual revenue of more than Rs 2,000 crore.

Your Story

BlueStone's vision to shine in the jewellery space in India.

In a recent conversation with YourStory's Daily Dispatch, powered by HSBC, Gaurav Singh Kushwaha, Founder and CEO, BlueStone, talks about the company's journey in the fine jewellery space and discusses future roadmaps.

The Business Insider

BlueStone Opens third manufacturing unit in Jaipur, Rajasthan.

BlueStone is rapidly scaling operations across the country with new warehouses and stores coming up in many cities, catering to the growing demand. The new manufacturing unit will help the brand meet the rising demand for its products. BlueStone is to hire 2000 people in the next 2-3 years.


Lunch with BS: Gaurav Singh Kushwaha, founder, Bluestone

When your closest rival is from the stable of India's most trusted jewellery brand, it is not easy to feel confident, but Gaurav Singh Kushwaha, founder of BlueStone, an online jewellery firm, says a competitor like Tanishq, the Tata Group jeweller that owns CaratLane, is good for the online ecosystem. "The game is to change the buying behaviour of consumers."

The Economic Times

Patience and tenacity vital for solving problem

"During the early days, the energy and desire to get quick results led to a few frustrations. With time, I realised the importance of patience and tenacity in successful problem solving."


Kushwaha got the idea of Bluestone during his marriage

"Bluestone, which also counts Ratan Tata among its investors, says it has more than 4,000 designs in its portfolio. It gets about 5,000-7,000 orders per month, it gets 2 million unique visitors a month, and 45% are repeat customers."


Talent crunch makes startups like Paytm, Snapdeal , InMobi dish out multi-crore salaries

"BlueStone, an online jewellery retailer, recently started offering multi-crore salaries to attract and retain talent at leadership roles. "Till about a year or so, we were not paying a multi-crore salary to anyone in the company."


Sparkling story of BlueStone - from 200 to 5,000 designs across 14 categories

"Since its inception, BlueStone never wanted to become a marketplace, which made it distinct from other similar players in the market. Therefore, it has established its own manufacturing unit in Mumbai, which employs around 100 people."


Online jewellery start-up Bluestone to launch mobile app soon

"We have a mobile site and about 65-70 per cent of our traffic and half of our business comes from it. We are working on our app and it will be launched very soon," Singhal said.


Ratan Tata, Bangalore's Big Angel Investor

"Bengaluru-based online jewellery firm, Bluestone, was one of the first startup companies to receive funding from Mr Tata last year."


India's online jewellery business

"India is one of the world's biggest jewellery markets. But online retailers are increasingly tempting shoppers to buy their gold, silver and diamonds from them, instead of high street stores."


Awaaz@9 - Raksha Bandhan Special

"This festive season celebrate Raksha Bandhan with dazzling convertible diamond studded rakhis from BlueStone. Tie it as a rakhi or flaunt as a ring, gift your brother a lifetime of memories fashioned in gold."


All the Indian jewellery trends you should know according to jewellery experts

An interesting category to watch out for according to industry insiders is the fine watch category. "Fine watch jewellery exists at the intersection of technology and style, both a ubiquitous part of contemporary lifestyles," says Vipin Sharma, Chief Merchandising Officer, BlueStone.

Times of India

Jewellery Trends to Look Forward to in 2022.

Add these jewellery pieces to your collection to keep up with times. From charm bracelets to statement drop earrings, new jewellery trends have begun to emerge, gracing occasions and personifying elegance, with novel themes set to take centre-stage through the course of the year. Here's a look at some jewellery trends to follow in 2022.


ALIA BHATTAlia Bhatt to endorse, a leading online jewellery store, has appointed Alia Bhatt as its first brand ambassador. As part of the brand association, Bhatt will feature in's latest brand campaign to be aired in August, ahead of the festive season.


FROGS, sloths, hummingbirds and snakes ‐ it's time to pay ode to these wondrous animals with jewellery pieces that takes inspiration from the great tropical forests. Online portal has launched their 'Rainforest Collection' - coverage attached


Right from all the looks in the movies to the ones we see on the ramp, we are always bringing the latest in fashion to our closet. This ramp-to-real look, however, is incomplete without the right jewellery to accessorise the outfits. So, here are seven designer jewellery that have been taken straight from the runway.


Bazaar Accessories - Fashion shoot by Harper's Bazaar featuring BlueStone jewels


Patience and tenacity vital for solving problem

Right from all the looks in the movies to the ones we see on the ramp, we are always bringing the latest in fashion to our closet. This ramp-to-real look, however, is incomplete without the right jewellery to accessorise the outfits. So, here are seven designer jewellery that have been taken straight from the runway.


On The Shelves

"BlueStone has launched a collection of jewellery that is inspired by the art and architecture of the Mughal Era. Called Mughalia, it features a range of diamond and gold jewellery with assorted gemstones, and each piece is characterised by heavy stone work, and detailed enamelling."


Wear Your Safety

"We use this in design presentation and in the manufacturing side. What happens in design presentation is that when you see the product in the website, you do not see it just from one side, you see it in 3D. However, on the manufacturing side, during the product development, a 3D resin model of the product is made before we give the design for actual product manufacturing, said Singhal, pointing out to the company's collection titled Lattice and Alpha."


Bluestone celebrates women's day with four unconventional achievers

"BlueStone honors the women of yesterday, who till date are following their passion, through the highs and lows of life. Their struggles and will to achieve are an inspiration for the independent and high-achieving women of today."


Touch of Gold

"The necklaces and chains are strewn with pearls and gemstones drawing inspiration from Mughal miniature paintings. And the chandelier earrings famously known as the chandbalis are inspired by the peacock throne of Shah Jahan's famous jewel throne."