Press Room

Corporate & Brand Stories

Consumer & Lifestyle

BUSINESS TODAY

Lunch with BS: Gaurav Singh Kushwaha, founder, Bluestone

When your closest rival is from the stable of India's most trusted jewellery brand, it is not easy to feel confident, but Gaurav Singh Kushwaha, founder of BlueStone, an online jewellery firm, says a competitor like Tanishq, the Tata Group jeweller that owns CaratLane, is good for the online ecosystem. "The game is to change the buying behaviour of consumers."

The Economic Times

Patience and tenacity vital for solving problem

"During the early days, the energy and desire to get quick results led to a few frustrations. With time, I realised the importance of patience and tenacity in successful problem solving."

THE TIMES OF INDIA

Kushwaha got the idea of Bluestone during his marriage

"Bluestone, which also counts Ratan Tata among its investors, says it has more than 4,000 designs in its portfolio. It gets about 5,000-7,000 orders per month, it gets 2 million unique visitors a month, and 45% are repeat customers."

THE ECONOMIC TIMES

Talent crunch makes startups like Paytm, Snapdeal , InMobi dish out multi-crore salaries

"BlueStone, an online jewellery retailer, recently started offering multi-crore salaries to attract and retain talent at leadership roles. "Till about a year or so, we were not paying a multi-crore salary to anyone in the company."

YOUR STORY

Sparkling story of BlueStone - from 200 to 5,000 designs across 14 categories

"Since its inception, BlueStone never wanted to become a marketplace, which made it distinct from other similar players in the market. Therefore, it has established its own manufacturing unit in Mumbai, which employs around 100 people."

BUSINESS TODAY

Online jewellery start-up Bluestone to launch mobile app soon

"We have a mobile site and about 65-70 per cent of our traffic and half of our business comes from it. We are working on our app and it will be launched very soon," Singhal said.

NDTV

Ratan Tata, Bangalore's Big Angel Investor

"Bengaluru-based online jewellery firm, Bluestone, was one of the first startup companies to receive funding from Mr Tata last year."

BBC

India's online jewellery business

"India is one of the world's biggest jewellery markets. But online retailers are increasingly tempting shoppers to buy their gold, silver and diamonds from them, instead of high street stores."

CNBC

Awaaz@9 - Raksha Bandhan Special

"This festive season celebrate Raksha Bandhan with dazzling convertible diamond studded rakhis from BlueStone. Tie it as a rakhi or flaunt as a ring, gift your brother a lifetime of memories fashioned in gold."

BRAND EQUITY

ALIA BHATTAlia Bhatt to endorse BlueStone.com

BlueStone.com, a leading online jewellery store, has appointed Alia Bhatt as its first brand ambassador. As part of the brand association, Bhatt will feature in BlueStone.com's latest brand campaign to be aired in August, ahead of the festive season.

MAIL TODAY

FROGS, sloths, hummingbirds and snakes ‐ it's time to pay ode to these wondrous animals with jewellery pieces that takes inspiration from the great tropical forests. Online portal Bluestone.com has launched their 'Rainforest Collection' - coverage attached

BAZAAR NEWS
POPXO

Right from all the looks in the movies to the ones we see on the ramp, we are always bringing the latest in fashion to our closet. This ramp-to-real look, however, is incomplete without the right jewellery to accessorise the outfits. So, here are seven designer jewellery that have been taken straight from the runway.

HARPERS BAZAAR

Bazaar Accessories - Fashion shoot by Harper's Bazaar featuring BlueStone jewels

BAZAAR NEWS
THE EXPRESS TIMES

Patience and tenacity vital for solving problem

Right from all the looks in the movies to the ones we see on the ramp, we are always bringing the latest in fashion to our closet. This ramp-to-real look, however, is incomplete without the right jewellery to accessorise the outfits. So, here are seven designer jewellery that have been taken straight from the runway.

THE INDIAN EXPRESS

On The Shelves

"BlueStone has launched a collection of jewellery that is inspired by the art and architecture of the Mughal Era. Called Mughalia, it features a range of diamond and gold jewellery with assorted gemstones, and each piece is characterised by heavy stone work, and detailed enamelling."

THE PIONEER

Wear Your Safety

"We use this in design presentation and in the manufacturing side. What happens in design presentation is that when you see the product in the website, you do not see it just from one side, you see it in 3D. However, on the manufacturing side, during the product development, a 3D resin model of the product is made before we give the design for actual product manufacturing, said Singhal, pointing out to the company's collection titled Lattice and Alpha."

POCKET NEWS ALERT

Bluestone celebrates women's day with four unconventional achievers

"BlueStone honors the women of yesterday, who till date are following their passion, through the highs and lows of life. Their struggles and will to achieve are an inspiration for the independent and high-achieving women of today."

ABSOLUTE INDIA

Touch of Gold

"The necklaces and chains are strewn with pearls and gemstones drawing inspiration from Mughal miniature paintings. And the chandelier earrings famously known as the chandbalis are inspired by the peacock throne of Shah Jahan's famous jewel throne."